PROFESSIONAL SUMMARY Senior Marketing and Communications Consultant / Entrepreneur with extensive experience in building business relationships and crafting messaging, positioning, and communications strategy. Demonstrated business leadership and strategic communication and marketing capabilities with responsibility for managing development of services, major projects and strategic partnerships. Expertise includes: | | | | | - Business‐to‐Business Marketing
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ACCOMPLISHMENTS - Worked with Product Managers, Vice Presidents of Sales and Marketing, and CEOs to develop strategies, messages, and tools to help our clients improve their sales performance
- Developed the Sales Readiness Index, a diagnostic tool that helps companies evaluate the maturity of their sales efforts
- Created the team, the expertise, and the processes to deliver top quality business‐to‐business sales and marketing assets for our clients
- Helped clients develop their business models, competitive positioning, sales and marketing messages, and sales processes
PROFESSIONAL EXPERIENCE DOXIM Inc. January 2008 – July 2008 Manager, Marketing & Communications - Wrote all press releases, provided creative lead for advertising, developed product messaging and positioning, which emphasized customer service, improved productivity, and greenhouse gas footprint reduction
- Completed corporate marketing refresh, including renaming from Interprise Solutions Inc., publishing a new corporate brochure, and re‐launching the company website, including a complete content refresh
- Launched corporate blog, including design supervision and ghostwriting for CEO
Co‐Owner, Creative Lead - Worked with a wide variety of Microsoft product groups including Office, Enterprise Search, SharePoint, Business Scorecard Manager, PerformancePoint Server, Groove, SQL Server, Project, BizTalk Server, Visio, and Duet
- Worked with various client stakeholders to understand the sales and marketing challenges they face and to develop solutions within their budget and timeframe
- Assessed scope, work effort and pricing for client projects
- Developed extensive knowledge in a wide range of technologies, including business intelligence, business performance management, collaboration, content management, search, and Web 2.0, as well as the business imperatives that drive their adoption, such as governance and compliance
- Guided the conception and development of hundreds of customer-facing materials, including white papers, buyer’s guides, RFIs, brochures, sales presentations, case studies, and web articles
- Directed the creation of dozens of sales aids, including messaging and positioning frameworks, telesales scripts, product study guides, battle cards, competitive analyses, triage sheets and data sheets
- Led a team of in-house consultants and outside subcontractors to create deliverables, ensuring high quality and adherence to requirements
- Developed white papers for Tribal’s customers such as “Selling in Uncharted Waters: The Case for Sales Readiness”, which sets out Tribal’s approach to resolving potential conflicts between the sales and marketing functions in a company
- Helped manage business operations such as hiring, cash management, sales campaigns, development of business models and strategic alliances.
Manager, Quality Assurance and Documentation - Managed and grew the Quality Assurance and Documentation departments for a high profile cryptographic technology company during periods of rapid growth and change
- Developed systems and processes to create developer's guides and reference manuals for highly technical software development kits within demanding product release schedules
- Oversaw QA department tasked with ensuring that code libraries, desktop applications, hand‐held devices and tamper‐resistant computer components met performance, reliability and security requirements for use in government, financial and industry applications
- Managed team of 21 engineers, developers and writers, the largest group in the company, with responsibility for hiring, performance reviews, etc.
- Guided the documentation and testing of dozens of release cycles for a dozen products
TxBase Systems Inc. 1995 — 1996 Writer - Created online help, automated test scripts, a stand‐alone quick reference flip chart, and a research paper for the 1997 IEEE Professional Communications Conference on visual modes of product education.
Previous experience includes: Teaching Assistant, Research Assistant
University of Waterloo Department of English EDUCATIONMaster of Arts, Language and Professional Writing University of Waterloo 1995 Bachelor of Arts, Rhetoric and Professional Writing University of Waterloo 1993 Civil Engineering University of Waterloo 1987‐1991
For a selection of Pete's work, please visit his portfolio.
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